by: Jeremy M. Hoover
Francine Silverman. Book sale from A to Z (InfinityPublishing.com, 2005). Trade Paperback. 400 pages. U.S. $ 18.95.
By the start of authors, book promotion is the key to success. Even if an author is published or published by a large house, most often the perpetrator market needs her book itself, if it wants, it is a chance for all the successes of information . The major publishers are too much on promoting the next Hollywood itself in mid-song list, and small publishers, as a rule, do not have the resources to the marketing of their securities. In addition, poor people who publish themselves, because if their books are on their own. Sales of what happens, happens because of their efforts, their efforts alone.
This is a new author to do? It can rest and we hope that his book will sell anyway, or it can cash in a sales plan and hope that the plan has succeeded. But without a background of sales, that money can be wasted quickly. How follows that the contract has not many authors of loss and fear of insecurity, and sell far fewer books than they should.
In this vacuum, a magnificent book - Book Sales AZ by Francine Silverman. The subtitle says it all: “More than 300 authors share the peaks and pitfalls in promoting their books.”
Silverman is not much written this book, as it has treated. It is the success of the author of two books, and the owner of a very influential book promotion newsletter (http://bookpromotionnewsletter.com). In a few years, the publication of their newsletters, marketing, it has collected success stories by many authors and, combined with their own know-how, it all together in an excellent resource.
This book contains all that new (or experienced) author must begin marketing. The authors may be surprised to learn that several things you can do for their books! For example, I was surprised, like many authors in the context that something as simple as mobile stamp bookmarks or ballpoint pen to his website and book name has led to many many advertising and sales.
The book is comprehensive in alphabetical order, Silverman covers topics such as the importance of good reviews, what to do (or not) to the value signings, as we mark itself, as Tie-In Holiday or films, such as conferences can contribute to a flourishing career, and as to send kits. There are two main sections of the use of Internet technology (Web sites, electronic magazines, e-groups, etc), newsletter of the establishment of a post. From my point of view, these two sections of information, most sections of the book.
Silverman has a timely, comprehensive and very useful book, that new authors and experts is back on several occasions, her career as she writes.