Ever wondered why most small businesses - no matter how much effort in their effort - are still not? Michael Gerber shows the answers in this book. Therefore, the future of small business is only three philosophies: the e-myth (myth of business), the key to the revolution and the development process.
The e-myth
The e-myth or the myth of entrepreneurship, has grown from a very fatal adoption - that the success of any business is simply by adding the following: a contractor, desire to create your own business, and the amount of capital in the most Given the amount of the profit goal of development.
The contractor has little know that this assumption spell DISASTER rather as a success. Entrepreneurs must learn to focus more on business people, who with him and he goes through the usual stages. Knowledge of these small companies can record live entrepreneurship entry phase, where a contractor goes by the feeling of excitement, exhaustion and despair.
Small businesses essentially three main characters namely: technical (and producers Builder), the director (the planner) and entrepreneur (the dreamer, visionary). In addition, small companies have the possibility of different life stages. They are: children (the technicians in phase), Youth (the first phase of aid) beyond comfort zone, and the maturity and perspective of entrepreneurship.
The Turn-Key-revolution
Because the word itself, the key to the revolution spoke of changes on the path of business management and must be managed. A prominent example is the introduction of McDonalds, the idea of Business-to-economic openness.
Business-format franchise for a dramatic turn on the future of small businesses. Here, the franchisor to the franchisee the right, where necessary, for all its Business-rights system. This format is anchored on the belief that the actual product of a company is its technical sales earlier than it sells.
The development process
The development process is the answer to the tremendous dynamism of the economy. It prepares entrepreneurs with the tools necessary for the perception of the continuing evolution around. The basic process consists of three phases: innovation, quantification and orchestration.
The Business Development Program need the following to define:
Their main objective. The owner of the main objective should be the center on what he really wants, needs and wishes for his life. Set drag on the owner, defined its business dreams.
Its strategic objectives. These sets standards, owned achieve its targets for his company. That should answer the question: What is my goal this priority?
Their organizational strategy. Business owners must learn how the value of organizational structures. Some points are to check, to personalities organizer, organizer business, and the contract.
Their management strategy. As the owner, you must recognize the truth that the success of the implementation of a management strategy is not based on man, who could achieve, but rather on the system.
Their strategy of man. This refers to the approach to take vis-? -vis your staff and their work. For people who like the work they do, you must understand that the idea that behind every associations of their mission.
Your sales strategy. Here is the scene where all movements of the owner suddenly attention to the customer. They put next to your personal goals first and start on the client’s needs.
Their strategy. There are three types of systems in a business: the hard systems, software systems and computer systems. The drive systems relate to anyone in your company, the inanimate and has no life. The software systems refer to all those who, it may be living or inanimate. The systems are, what more than in the economy, with all data, as the previous two systems interact.